3D & AR Product Design

We build a single accurate model with physically based materials, then derive everything from it. Marketing gets high-resolution renders. The website gets an optimised interactive viewer. Mobile gets an AR file that places the product in the customer's own room at true scale. Updating a finish means changing a material and re-rendering, not booking another shoot.

That economics shifts sharply in your favour as the catalogue grows. The first model carries the setup cost; every variant after it is comparatively cheap.

In-place AR now works through the browser on both major platforms without an app install, using USDZ on iOS and glTF on Android. That removes the historical adoption barrier, but it imposes strict file budgets — an AR model that takes twenty seconds to load has already lost the customer.

We optimise geometry and textures against those budgets deliberately, producing a model that holds up visually at the scale people actually view it while staying small enough to load over mobile data. Getting true physical scale right matters as much as fidelity; the entire point is answering whether it fits.

Where a product ships in multiple finishes, sizes or arrangements, a configurator lets customers assemble their exact specification and see it immediately. This reduces the pre-purchase questions your sales team fields, and it reduces returns caused by customers imagining something different from what arrived.

It also produces useful data. Which combinations people build and abandon tells you something about pricing and demand that a static catalogue never will.